Customer Education Professional Certification
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Bill Cushard covers the intersection of learning, software adoption, and customer success. His career has focused on helping companies adopt disruptive software through learning, change management, communications, and implementations that help people get the most out the software.
Donna creates customers for life for B2B software companies. Renewals happen in the first 90 days with scalable onboarding, enablement, and education programs. She has a proven track record for creating customer facing programs and organizations from scratch that increase customer satisfaction, product usage, and net retention.
Stand out and advance your career as you lead your company's customer education transformation
Establish yourself as a customer education thought leader
Get access to customer education strategies that will allow you to make a bigger impact your business, get access to the CEP community and use of the official CEP logo
Weekly self-paced pre-work
Weekly recorded virtual instructor-led course
Weekly post-work assignments
Our commitment to you
The CEP is a four-week course for aspiring customer education leaders to prepare to build and lead a customer education function at a fast-growing software company that drives growth, increases product adoption, and improves customer loyalty.
Each week, you will cover the following topics:
Week 1: Customer Education Strategy - Design a customer education strategy
Week 2: Developing Course Offerings - Develop course offerings that suit your customer needs
Week 3: Go-To-Market Plan - Create a go-to-market plan to package, pricing, market, and/or sell your course offerings
Week 4: Understanding and Implementing Your Learning Technology Stack- Understand and build your learning technology stack
Each week you will have a combination of self-paced pre-work, a recorded virtual instructor-led course, and post-work assignments. To get the most out of this course you will need to complete the work assignments each week. Expect to spend approximately three hours on the assignments and live session each week (~12h effort in total).
There is a final assessment as part of this course. When you complete and pass the final assessment you will earn a certificate of completion.
"This course gave me so many ideas on how to grow and improve our customer education program. Bill and Donna helped me to see the different ways forward and the steps needed to achieve them. I now have taken these ideas to my team and we have built our strategy together."